What are you trying to achieve?view more
This is where we break through to understand what your desired outcome would be from a creative project or campaign. Who are your target audience? Why should they listen? What is the best media to engage them? What is your unique selling proposition, your products good and bad points?.
This usually takes the form of question-and-answer sessions, but may also involve more structured market research. We will guide you through this process which will help us define the brief for you to sign off prior to us starting the work. Getting this important stage right ensures we make best use or your marketing budget to maximise the return on investment for your business.
Where the creativity begins!view more
We will develop initial designs, ideas and concepts that will lead to the finished product. This may take the form of written copy, some scribbled ideas or full colour visuals. For websites this could be flat visuals or interactive wireframes, depending on the complexity of the user interface required.
Get your message into the marketplaceview more
After the creative concepts have been approved by you, we will use all our joint experience to control the production process and delivery into the marketplace.
This could be the in the form of a website design, programming and site launch, a direct mail campaign printing and mail sort, local or national press advertising campaigns or online advertising campaign launch across multiple advertising platforms. We will work with you to ensure a sustainable solution to your brief that reaches your target audience on time and on budget.
Develop, evolve and growview more
We don't leave you on your own once we have delivered the project, because thats when the response begins. We will help you track the results, analyse them, learn from then, and apply this knowledge to future advertising campaigns and creative projects. The whole process is organic and we will work with you to evolve and grow your business, managing all aspects of your design, marketing and advertising on an ongoing basis.